Bakels Growth Strategy
Challenge: At the IBA in Düsseldorf, I was tasked with filming content to create an internal video promoting business extension and growth to senior stakeholders.
Solution: My approach focused on capturing the people of Bakels, featuring senior leaders narrating their vision for growth. The goal was to craft an engaging edit that would inspire viewers.
My Role: I conceptualised content ideas, storyboarded scenes, created shot lists, provided art direction, and directed the shoot days.
Instagram & TikTok - 9x16 Video cutdown
LinkedIn - 2x3 Video cutdown
Instagram & TikTok - 9x16 BTS Video