Bakels Growth Strategy

Challenge: At the IBA in Düsseldorf, I was tasked with filming content to create an internal video promoting business extension and growth to senior stakeholders.

Solution: My approach focused on capturing the people of Bakels, featuring senior leaders narrating their vision for growth. The goal was to craft an engaging edit that would inspire viewers.

My Role: I conceptualised content ideas, storyboarded scenes, created shot lists, provided art direction, and directed the shoot days.

Instagram & TikTok - 9x16 Video cutdown

LinkedIn - 2x3 Video cutdown

Instagram & TikTok - 9x16 BTS Video

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