Dyson Cyclone V10
Challenge: Showcase Dyson's first cordless vacuum cleaner that delivers full-size corded vacuum power without the cord.
Solution: Develop a comprehensive SEE, THINK, and DO digital strategy that emphasises the product's unique selling points, effectively overcoming consumer hesitations and driving purchases.
My Role: Provided creative direction for supplementary web images and animations. Crafted the entire web journey, encompassing design elements for all web and digital assets, including display advertising, product overview pages, and third-party retailer integrations.
Full-size power
Deep cleans everywhere
Fade-free power
Captures microscopic dust
Reviews and RTB
Technology animations
To highlight the advanced engineering behind our cord-free vacuums, I conceptualised, briefed, and art directed the creation of multiple CGI technology animations. These effectively communicated the underlying technology that enabled them to achieve the suction power of a full-sized corded vacuum, enhancing viewer understanding and product value across our website, third-party retailers, and social media platforms.
Website product pages
All these assets strategically guided viewers to website, where they could delve deeper and gain a comprehensive understanding of why we prioritised maintaining exceptional suction power, filtration, and overall material quality. The SEE assets directed traffic to the Overview page, the THINK assets to the Technology and engineering pages, and the DO assets ultimately drove traffic to our shop pages.
