Challenge: Help facilitate the transition of users moving over from the MyWorkplace app to the My Aviva app. This app serves as the one-stop shop for all things pension planning, requiring a clear and encouraging communication strategy.

Solution: A stylish and simple design that mirrors the visual style of the My Aviva application, effectively communicating ease of use through various touch-points. In addition, we created a set of eye-catching animations to bring the app's seamless user experience to life.

My Role: I led the creative on the project - shaping the email UX and core visual identity, then setting the design standards across the remaining campaign assets (posters, flyers, and animations) before managing the artworking handoff. I also art directed the B2B promotional video for client presentations.