Challenge: Create a 360-degree health insurance campaign to build brand awareness and show the real-world value of Aviva health insurance in an authentic way.

Solution: Shoot a brand-new third testimonial film to sit alongside two existing ones, scaling them into an integrated, through-the-funnel campaign. By leaning into genuine customer stories across multiple touch points, the work highlights Aviva's core services and everyday value at every stage of the customer journey.

My Role: I creatively led the project’s vision across both copy and design. After shaping the narrative, tone, and campaign strategy, I art-directed on set, then led our designers and editors to ensure a polished, empathetic finish.